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Praha 10

identity, wayfinding

The „X“ stands as the the main element of the first ever visual identity of Prague 10. Its flexible communication language encourages creativity and free interpretation by the city district and its citizens. The identity, based on a black and white colour, emphasises the dignity of the municipality. The symbol of the Roman numeral X is complemented by visuals with a creative representation of the theme - whether it is a celebration of a national holiday, a public event or any other topic that the city wants to communicate to citizens.

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