Přejít k obsahu skip_menu


identity, naming, collateral

“Where stories grow wild.” For this modern bar located in a five-star hotel, we intermingled an identity infused with the ancient wisdom of Czech mythology. We came up with the name Mez to juxtapose the Zem restaurant. The identity is based on storytelling, illustrating the legend of duchess Libuše and Přemysl Oráč and reimagining it in a contemporary, fun, colorful way. The myths are then played out throughout the bar‘s interior, collateral and online communications.