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identity, collateral, prints

A luxury lifestyle hotel, Andaz Prague is located in the iconic Sugar Palace. Myths and legends that helped to shape Prague through the centuries are reflected in the interior design and architecture of the hotel and create magical opportunities for storytelling. The creative concept is based on the face of a lion from Czech legends. The corporate logo of Andaz hotels now has an additional element that reflects the modern approach of this hotel. There is a different lion for every occasion. Luxurious, yet artful, playful and bold. It is a motif present throughout the hotel’s materials like key cards, menus, coffee table book, digital presentations and many more.