Ahoj

In the Ahoj project, we collaborated with the developer and architects from the very beginning. We created a playful design that integrates seamlessly with the building's interior and exterior through friendly communication. The name Ahoj reflects how the building communicates in the campaign, with project residents, and with its neighbor – the luxury Vanguard project. The connection between these buildings is a strategic element, as Vanguard's concrete loft aesthetic complements Ahoj's playful and colorful character. The two projects are connected by a tunnel. Ahoj embodies the friendly and open atmosphere of the space. The brand identity features a dynamic visual language that combines geometric shapes with bold typography, giving Ahoj its playful personality. These vibrant elements extend beyond the brand itself – they're incorporated into the building's navigation system, creating an intuitive and engaging experience for residents. Beyond strategy and branding, we designed the website, worked with architects on the interior common areas and exterior building elements, and created visuals and printed materials, ensuring a consistent identity across all communication channels.